hvac | Local Broadcast Sales

HVAC and Climate Control Repair Companies

Eric Moore discusses some promotion ideas beyond the normal “getting an HVAC tune up will save you money” spiel. Help your customers stand out from the clutter...

HVAC and Indoor Climate Control Repair Co-op Opportunities

Services Sales Ideas

Manufacturers will sometimes offer advertising support and even co-op money for dealers. This takes some extra work on your part to meet the criteria, but can absolutely be worth it! The products that your potential customer sells will impact the...

HVAC and Indoor Climate Control Promotion Ideas

Ask LBS, Services Sales Ideas

The main way that HVAC dealers promote their services is that a well-serviced HVAC unit will make a big difference in your electric bill: Of course, the drawback to...

Retail Leads in Customer Support Satisfaction Across Industries

Retail

Article Summary A new report highlights that the retail industry outperforms other sectors in customer support satisfaction, driven by improvements in digital service...

If You Can’t Tell It, You Can’t Sell It – Part 7 – Q&A

LBS Webinars - 2024, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE questions from broadcasters! In this session:

Do you have any ideas for selling to:
- Insurance companies
- Banks
- Health Clubs
- HVAC Companies

Welcome to LBS Consumer Research powered by Pulse!

LBS Research

Generate Insight That Gets Appointments Instantly create a custom, data-driven report about your prospects’ customers!Simply select a category, enter a few key...

Mastering the Truth in Selling for your Customers’ Benefits and Successes! – Part 8 – Q&A

2024 - The Year of the Customer, LBS Webinars - 2024, Paul Weyland Q&A

Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

How important are jingles, background music and SFX in commercials?
The service industries, HVAC, roofing, remodeling, etc., all claim to provide the best customer service and price. How would you address them with the right questions?
Can you give an example of a compelling headline? What is YOUR compelling headline?
What is a salesperson’s most valuable asset and why?
Can you explain why we should be excited to get up everyday and go to work?

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 10 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How do I keep people from flaking out on scheduled meetings? We meet in person, set up a good time to meet again, and then I'll call to confirm and get ghosted.
Any suggestions with the HVAC category?

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 8 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I'm working with some HVAC and Solar companies. What is an ROI and gross margin I can use? Also what are some headlines you would use with them?
Can you provide information on how to reach financial business, specifically credit unions?
Should you make cold calls in-person or via telephone?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for the oil field industry and associated companies?
How do you deal with several advertisers in the same industry running on your station and keep them happy?
Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
Do you have any sales ideas for HVAC and fireplace centers?