Mastering the Truth in Selling for your Customers’ Benefits and Successes! – Part 8 – Q&A

Mastering the Truth in Selling for your Customers’ Benefits and Successes! – Part 8 – Q&A

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Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

  • How important are jingles, background music and SFX in commercials?
  • The service industries, HVAC, roofing, remodeling, etc., all claim to provide the best customer service and price. How would you address them with the right questions?
  • Can you give an example of a compelling headline? What is YOUR compelling headline?
  • What is a salesperson’s most valuable asset and why?
  • Can you explain why we should be excited to get up everyday and go to work?

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 8 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 8 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • I'm working with some HVAC and Solar companies. What is an ROI and gross margin I can use? Also what are some headlines you would use with them?
  • Can you provide information on how to reach financial business, specifically credit unions?
  • Should you make cold calls in-person or via telephone?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

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Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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Making Your Mark in a Recovering Economy – Part 9 – Q&A

Making Your Mark in a Recovering Economy – Part 9 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • I was trained that you should always offer three options a big plan, medium and small.  Do you recommend that or do you think it's OK just to present just one or two?
  • I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
  • What's your strategy to tell a client their idea isn't a good one? How do you steer creative away from all the clichés they want?
  • Do you have any advice on securing ad dollars for a local franchise store?
  • I need help getting the nerve up to make that FIRST call/contact on the phone!
  • What kind of businesses would you recommend talking to in a small market?
  • What if you’re a micro-market, and all you have to work with are small advertisers?
  • What would you promote to an HVAC Service advertiser using a headline?

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