oil change | Local Broadcast Sales

Niche Verticals: Oil Changes

Stephen Warley offers strategies and trends for selling advertising to oil change businesses.

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Can oil change places be a good target for having 32 active accounts? I know a guy who owns a franchise of several in our market.
I have been coming across the issue of prospects telling me they are only doing or switching to digital advertising instead of broadcast. How do you go about signing them on, or keeping them at that point?
Would you pursue a local windows and doors replacement company? This seems like a business that is full of sharks looking for the cheapest advertising option and that’s not us.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I have a long term client who owns a vein clinic who will be coming off the air next month because the business is in the process of being sold. How would you deal with this?
What would you say to a major, local oil change station to get them on air?
What can I do to get an appointment with a client who won’t see me or return my calls?
I have a client that is fully staffed and "as busy as they want to be" so they don't see the reason to advertise. Your thoughts?