Wrangler Expands Into Footwear with Genesco Partnership
Article Summary Wrangler has signed a multiyear licensing agreement with Genesco Inc. to launch a full line of men’s, women’s, and children’s footwear under the Wrangler...
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Licensing Deals Drive Fashion Expansion in 2025
Article Summary Fashion licensing grew 8.1% in 2024, positioning itself as a standout segment within the $369.6 billion global licensing industry. In 2025, brands are using...
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Victoria Beckham Eyewear Expands with Safilo Partnership
Article Summary Victoria Beckham has signed a 10-year global licensing agreement with Safilo Group to manufacture and distribute her branded eyewear collections through...
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