Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners and decision-makers. Whether you’re a seasoned broadcaster or a digital-native rookie, the rule for success is simple: you can’t sell “Air” without a “Tight” strategy. This session introduces the Universal Sellers Checklist—a 40-question framework that bridges analog and digital, delivers measurable ROI, and silences “digital-only” objections. Learn how to secure clients, boost your commissions, and create truly AirTight campaigns.