LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- I’m new to selling radio. It sounds like you are saying that we should walk in to a business with a full campaign idea. Do I have that right and what do I do if they have another vision in mind?
- What if a prospect is advertising on another station already with a bad campaign but they like it? How do I get them to change it?
- You mentioned using AI as a tool to help improve on the creative ideas that I bring to local businesses. Are there any other tools or tactics that you’d recommend as well?
