Article Summary

Amazon has officially entered the used car market, expanding its Amazon Autos platform to include certified pre-owned (CPO) and used vehicles. The program debuts in Los Angeles, with plans to roll out nationally in the coming months. Initially partnering with Hyundai dealers, Amazon allows customers to browse used inventory alongside new vehicles, all within a 75-mile radius. Key features include transparent pricing, vehicle history reports, a three-day/300-mile return policy, and a minimum 30-day/1,000-mile limited warranty. This move builds on Amazon’s December 2024 launch of new vehicle sales and reflects strong dealer demand for broader online reach. With over 130 cities already participating in Amazon Autos, the addition of used vehicles positions Amazon as a major player in automotive e-commerce, offering consumers more budget-friendly options and convenience.

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Local Business Types for Broadcasters to Consider Contacting

  • Independent Used Car Dealerships
    These businesses now face increased competition from Amazon and can use broadcast media to reinforce local trust, highlight inventory, and promote personalized service.
  • Auto Repair and Reconditioning Shops
    As used car sales rise, these businesses can advertise services like inspections, detailing, and warranty support to attract new vehicle owners seeking maintenance partners.
  • Credit Unions and Local Auto Lenders
    With affordability driving interest in used vehicles, financial institutions can use TV and radio to promote low-interest auto loans and flexible financing options.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Local Wheels, Trusted Deals” – Spotlight local dealerships offering competitive pricing and personalized service, contrasting with national e-commerce platforms.
  • TV Station Commercial Idea: “Drive Local, Stay Confident” – Feature real customer stories about buying used cars locally, emphasizing trust, warranties, and community support.
  • Digital Advertising Campaign Idea: “Used Car Matchmaker” – Launch an interactive campaign where users input preferences and get matched with local dealers. Include limited-time offers and social media spotlights on featured vehicles.

Source Acknowledgment
This LBS Ad Intel summary is based on information from Chain Store Age.