McDonald’s and other chains are turning to gimmicks to lure customers backIs it more difficult to run the world’s most valuable fast-food chain or to eat a burger on camera? Chris Kempczinski, the boss of McDonald’s, seems to struggle with both. A video earlier this year of him tentatively nibbling at a new burger, called the “Big Arch”, drew widespread mockery. On August 4th he unveiled that sale…
Americans are losing their appetite for fast food
