Article Summary

Apple is reportedly working on a foldable iPhone that may feature Face ID technology embedded under the screen, a first for the company. Leaks suggest the device could have a 7.76-inch inner screen and a 5.49-inch outer screen, with high-resolution displays. The foldable iPhone is expected to launch between 2026 and 2027, coinciding with the iPhone’s 20th anniversary. Challenges with hinge and display technology have delayed Apple’s entry into the foldable market, but the company aims to compete with existing foldable devices like Samsung’s Galaxy Z Fold series.


Local Business Types for Broadcasters to Consider Contacting

  • Mobile Phone Retailers: These businesses can promote the anticipated foldable iPhone to attract tech-savvy customers eager for cutting-edge devices.
  • Screen Repair Services: With foldable devices requiring specialized care, these businesses can advertise their expertise in handling advanced screen technologies.
  • Accessory Manufacturers: Companies producing cases and screen protectors can highlight their products tailored for foldable phones, appealing to early adopters.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Countdown to Innovation: Develop campaigns that build excitement for the foldable iPhone’s release, showcasing its unique features and technological advancements.
  • Promote Care and Maintenance: Create advertising that emphasizes the importance of professional screen repair services for foldable devices, ensuring longevity and performance.
  • Highlight Custom Accessories: Design campaigns that showcase innovative accessories, such as foldable phone cases, to enhance user experience and protect their investment.

This LBS Ad Intel summary is based on information from this article found on CNET.