Article Summary
Apple Music has no plans to raise subscription prices in the near future, according to Oliver Schusser, Apple’s VP and head of Apple Music. Despite competitors like Spotify and YouTube Music implementing regular price increases, Apple is doubling down on its commitment to value and premium quality. Schusser emphasized that Apple Music is built by and for music fans, with a focus on artist support and high-fidelity experiences.
The service differentiates itself by refusing to offer a free ad-supported tier, citing concerns about devaluing music and artist dissatisfaction. Apple Music was the first to raise prices two years ago, coinciding with the rollout of Spatial Audio and Dolby Atmos—features that elevated the listening experience without introducing a new premium tier.
Looking ahead, Apple plans to expand creative opportunities for artists, including live performances, documentaries, and DJ sets in Spatial Audio. The company is also exploring AI-driven enhancements to improve user experience, while maintaining its stance against bundling music with unrelated content like podcasts or audiobooks.
Local Business Types for Broadcasters to Consider Contacting
• Independent Record Stores and Vinyl Shops – These businesses align with Apple Music’s emphasis on music-first experiences and can benefit from campaigns that celebrate audio quality and artist appreciation.
• Live Music Venues and Event Promoters – With Apple investing in live performances and DJ sets, local venues can tap into this momentum to promote shows and artist collaborations.
• Premium Audio Equipment Retailers – Stores selling headphones, speakers, and sound systems compatible with Spatial Audio can leverage broadcast campaigns to highlight immersive listening experiences.
Three Creative Campaign Ideas for Broadcasters to Consider
• Radio Station Commercial Idea: “Sound That Moves You” – A series featuring local artists and audiophiles discussing how premium audio elevates music, paired with promotions from record stores and gear shops.
• TV Station Commercial Idea: “Live the Music” – A campaign spotlighting upcoming concerts and local venues, emphasizing the emotional power of live performances and artist storytelling.
• Digital Advertising Campaign Idea: “Your Soundtrack, Upgraded” – Invite users to share their favorite Spatial Audio tracks or listening setups. Include interactive polls, gear giveaways, and retailer highlights.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Digital Music News.
