Article Summary
Audi has announced that all 2026 models will include complimentary scheduled maintenance, matching perks long offered by competitors like BMW. This strategic upgrade enhances Audi’s appeal to luxury buyers who prioritize long-term value and premium service experiences. The move is expected to boost dealership traffic and reinforce brand loyalty. For broadcasters, this shift presents a timely opportunity to partner with local businesses that serve high-end automotive customers and promote ownership benefits.
Local Business Types for Broadcasters to Consider Contacting
- Luxury Auto Dealerships – These businesses can use broadcast platforms to spotlight Audi’s new maintenance program, attracting buyers with messaging focused on convenience and long-term savings.
- Premium Car Wash and Detailing Services – With Audi emphasizing care and upkeep, these providers can align their offerings with the brand’s maintenance narrative, promoting bundled service packages through local media.
- High-End Tire and Wheel Shops – These retailers serve customers who invest in vehicle performance and aesthetics. Broadcasters can help position them as complementary partners to Audi’s maintenance perks, offering seasonal promotions and upgrade packages.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “Drive Luxury, Maintain Free” – A campaign spotlighting local Audi dealerships and the new maintenance program, featuring testimonials from satisfied owners.
- TV Station Commercial Idea: “Audi Advantage: Service Included” – A visual narrative showing the ease and confidence of owning an Audi, with scenes from service bays and customer lounges.
- Digital Advertising Campaign Idea: “Your Audi, Your Time” – An interactive ad series allowing users to explore maintenance benefits, schedule service, and enter giveaways for branded accessories.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Car and Driver.
