Relief and Hope for Local Auto Dealers – Part 4
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
Read More
Relief and Hope for Local Auto Dealers – Part 3
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
Read More
Relief and Hope for Local Auto Dealers – Part 2
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
Read MoreRelief and Hope for Local Auto Dealers – Part 1
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop altogether. As their local broadcast expert, dealers can benefit greatly from...
Read More
Motivational Mondays – Episode 8 – Starting Your Day 20 Minutes Before Work!
LBS President, Gary Moore discusses the Pareto Principle and how it relates to your DAILY success!
Read More
Recruiting – Part 2
Pat Bryson, LBS Broadcast Management Expert, discusses some ways you can search for and find new hires, some red flags to look for, and positive responses to recognize....
Read More
Recruiting – Part 1
Pat Bryson, LBS Broadcast Management Expert, begins a discussion about recruiting, when managers should be thinking about recruiting, and how to identify which traits you...
Read More
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 10 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
- What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 9 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
- We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- What’s the best way to show you care about your clients while still being solution-focused?
- What’s your best advice for people new to broadcast sales?
- How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.