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Q&A with a Former Car Dealer – Part 24

John Tkac answers LIVE broadcaster questions! In this segment:

  • Is Genesis making headway in the luxury battle?  Are they still sold at Honda dealerships or are there standalone Genesis dealers?
  • We have a mega dealer in town who claims he does not need broadcast to be successful, how can I convince him otherwise?
  • My dealers complain that they are being forced by corporate to spend more on built-in advertising leaving less money for local ad buys.  Are you hearing this too?

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5 Common Brand Mistakes And How To Avoid Them Q&A – Part 4

LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:

  • What if your client has a limited budget and doesn’t feel like they can compete with the bigger retailers in their market?
  • Is it better to do multiple ads with single messages or one ad with multiple bullet points?

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