Fundamentals You Must Master Now – Part 2
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Fundamentals You Must Master Now – Part 3
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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What’s All This Fuss over Mobile to Social Device ID Targeting and OTT?
Why are you likely losing significant market share to these newer digital options? Today (and tomorrow), every broadcaster must be able to discuss digital possibilities with...
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Fundamentals You Must Master Now – Part 4
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Fundamentals You Must Master Now – Part 5
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Renting Furniture
Eric Moore discusses the latest trend in furniture that your LOCAL store owners need to know about! Which of your clients can use this to their advantage?...
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The New “It” Color for Kitchens
Eric Moore discusses the latest trend in kitchen appliance colors and explains how that can mean ad dollars for you!
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Q&A with a Former Car Dealer – Part 23
John Tkac answers LIVE broadcaster questions! In this segment:
- How can you show ROI with radio?
- Our nearest Subaru is a 40 minute drive. Will people travel that far to buy?
- How can I find the national Cost Per Vehicle Retail?
Unleashing Your Broadcast and Digital Sales Success
Today’s advertising and marketing selling environment can be unkind to sales veterans, vicious to rookies, and harsh to every broadcast seller who fits in-between. Local...
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Q&A with a Former Car Dealer – Part 22
John Tkac answers LIVE broadcaster questions! In this segment:
- Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
- Is there a rule of thumb for what a dealer’s budget should be?
- How can I get a dealer’s GM to persuade their agency to work with me?