LBS Admin | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 21

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

Why is it so hard to meet with dealers? I find it very hard to get appointments.
How long should an auto schedule last?
My Ford dealer is having trouble getting inventory, why is that a challenge?

Q&A with a Former Car Dealer – Part 20

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

What are some good sources to take fresh ideas to dealers?
What is the typical closing ratio at a dealership? How much foot traffic do I need to bring them to get them a sale?
How can I build up the value of advertising on my station?

Q&A with a Creative and Marketing Expert – Part 8

Ask LBS, Best Practices, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

When having a client voice their own commercial, is it a good approach to go record an interview with them and use that for sound bites?
How can I sharpen my own creative skills and evaluate them?
Can you give me an idea for :30 spots for a lawyer and for a dentist?

Make a Tremendous Difference with Your Car Dealers

Automotive Sales Ideas, Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....

Q&A with a Creative and Marketing Expert – Part 7

Ask LBS, Best Practices, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

What is the most effective length for radio ads and should we discourage clients from longer spots?
What is the proper weekly frequency for a campaign?
Should a client’s traditional spots match their digital campaign as well?

Q&A with a Former Car Dealer – Part 19

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
How often should a dealer be changing radio copy?
How does dealer cash work?

Q&A with a Creative and Marketing Expert – Part 6

Ask LBS, Best Practices, Selling, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

I have a furniture store behind a strip mall, how can I do a remote to bring customers in?
How do you create an ad that makes a client stand out when they don’t even know why they are different or better?
Any thoughts on how to write an effective recruitment ad for a client?

Q&A with a Creative and Marketing Expert – Part 5

Ask LBS, Best Practices, Selling, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

How do I produce a spot that makes my client look good and that competes with national spots?
When a dealer has one of their sales people record a spot and it sounds really bad, should I tell them?
How can I get away from saying “and more!” in an ad?

Q&A with a Former Car Dealer – Part 17

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How can radio help a struggling dealer overcome previous poor management?
How do I convince a dealer that radio is more effective than the direct mail their ad company is using?
Is dealer loyalty important to today’s car buyer and should spots highlight what dealers do in their community?

Boost Your Creativity!

Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

A POWERFUL marketing message will always be WORTH MORE than the advertising budget! Ready for real, practical steps to make a significant difference for your advertiser’s TV...