Self Purchased Fine Jewelry
Eric Moore discusses what a recent study reveals about an excellent advertising opportunity for you to pursue in the jewelry world – women who purchase fine jewelry...
Read More
Block Party Promotion
Sally Kohn provides ideas for live remotes, generating traffic for your station’s website, and some new, not often thought-of advertiser categories for you to consider...
Read More
Digital Expert Q&A – Part 1
Mark Landon takes LIVE broadcaster questions! In this session:
- Can you give a couple good reasons why we should sell on both broadcast and digital?
- How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
- How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?
The Smart Approach to Understanding Dealers – Part 2
Gary Moore continues his discussion of practical strategies and real information that you can employ today in working with your local auto dealers. This is an absolutely...
Read More
The Danger of Broadcasters Being Tone Deaf to Internet Marketing Demands
What does a broadcast seller need to know to compete in today’s digital-minded world? How can you position broadcast to advertisers who are starting to favor digital...
Read More
The Smart Approach to Understanding Dealers – Part 1
Gary Moore discusses practical strategies and real information that you can employ today in working with your local auto dealers. This is an absolutely vital session for...
Read More
Q&A with a Former Car Dealer – Part 12
John Tkac answers LIVE broadcaster questions! In this segment:
- Do you focus on just one vehicle in a :30 radio spot?
- What one-liner do you use to get in to a dealer who refuses to see you?
- How do you combat mandated dealer spend?
Subway Map Method To Copywriting
Tim Burt, LBS Creative Expert, discusses his “Subway Method” to writing copy for :30 and :60 spots for brand new clients who have never used broadcast before....
Read More
Local Home Improvement Stores
Eric Moore discusses important facts about the different generations that your home improvement stores need to consider when reaching out to your audience!...
Read More
Headlines and ROI!
LBS creative expert, Tim Burt, explains how to create headlines that bring results to your clients!
Read More