Hotel vs Lodge: What Travelers and Marketers Need to Know
Article Summary This in-depth guide by Lighthouse’s Jonathan Gough explores the nuanced differences between hotels and lodges, offering strategic insights for hospitality...
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EV Chargers Become Hilton’s Top Booking Feature
Article Summary Hilton reports that electric vehicle (EV) chargers have overtaken traditional amenities like pools and free breakfast as the highest-converting feature on...
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Airlines Bet Big on Premium Cabins to Boost Profitability
Article Summary U.S. carriers are aggressively expanding premium cabin offerings to meet rising demand for comfort and exclusivity. Once reserved for elite travelers,...
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Consumers Scale Back Spending Across Key Categories
Article Summary A recent Popmenu survey of 1,000 U.S. consumers reveals widespread cutbacks in personal spending amid economic uncertainty. With 75% of respondents concerned...
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Walmart Challenges eBay in Booming Collectibles Market
Article Summary Walmart is making a strategic push into the collectibles space, directly challenging eBay’s dominance. With trading card sales on Walmart Marketplace surging...
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Generational Divide in Customer Service Expectations
Article Summary A GoDaddy survey of 1,500 U.S. consumers reveals stark generational differences in perceptions of customer service. While 29% of Gen Z and 31% of millennials...
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Subway’s Market Share Crumbles as Rivals Rise
Article Summary Subway’s dominance in the sub sandwich category has eroded dramatically, with its market share falling from 56% in 2019 to just 44% in 2024—a 21% drop over...
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Breakfast Diners Prioritize Value, Flavor, and Flexibility
Article Summary Consumers are increasingly drawn to breakfast offerings that balance affordability, innovation, and convenience. According to Technomic’s Breakfast Consumer...
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Starbucks Shifts Strategy, Ending Pickup-Only Stores
Article Summary Starbucks will phase out its mobile order and pickup-only stores by fiscal year 2026, citing a lack of warmth and human connection in the format. Introduced...
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Record-Breaking Growth in Homebuyer Assistance Programs
Article Summary In Q2 2025, the number of homebuyer assistance programs surged to a record 2,554 nationwide, with 45 new initiatives launched—a 2% increase from the previous...
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