Article Summary

A new report from SHRM reveals that 12.6% of U.S. jobs—approximately 19 million roles—face a high or very high risk of displacement due to automation. The study analyzed 800 occupations, identifying blue-collar, service, and administrative support roles as the most vulnerable.

While 39% of jobs are considered safe from automation, nearly half face moderate risk, signaling a major workforce shift. Experts emphasize the need for reskilling and upskilling, particularly for 3.2 million workers in high-risk industries such as healthcare support, transportation, and finance.

Generative AI and robotics are expected to reshape employment, with businesses urged to balance automation with human ingenuity to maintain workforce stability.

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Local Business Types for Broadcasters to Consider Contacting

  1. Workforce Training Centers – These organizations can leverage broadcast promotions to highlight reskilling programs for displaced workers.
  2. AI and Automation Consulting Firms – Businesses specializing in automation strategy can use radio and TV storytelling to showcase how companies can integrate AI without mass layoffs.
  3. Financial Institutions Offering Career Transition Loans – Banks and credit unions providing education financing can benefit from broadcast partnerships to support workers seeking new skills.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Future-Proof Your Career” – A TV feature series exploring industries most affected by automation and highlighting local reskilling programs.
  2. “AI vs. Human Jobs” Debate – A radio-driven discussion featuring experts on automation’s impact, engaging listeners in real-time conversations.
  3. “Workforce Reinvention Spotlight” – A documentary-style TV campaign profiling businesses adapting to automation while preserving employment opportunities.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on HR Dive.