Take your selling, marketing and advertising excellence to a higher level! Help advertisers and prospects develop a fuller understanding of the importance of advertising. Learn the importance of 90% as it defines your success rate. Establish the importance of your clients equity position. Educate clients a fuller understanding of the importance of advertising with a look at three examples and a VERY strategic question that you can arm your customers with for the next time they are approached by competing media salespeople (thats right, establish the bar with your client list)! Discover a very powerful process for helping your advertisers effectively target their customers and define achievable and measurable advertising goals. Identify your clients USP, or their PA this will makes your ad campaigns powerful.