Article Summary

BMW has launched aggressive lease offers for its 2025 i4 electric sedan, making luxury EV ownership more accessible. The i4 eDrive40 is available for $499 per month on a 39-month lease, with $5,299 due at signing. The xDrive40 model, offering all-wheel drive, is priced at $529 per month, requiring $5,379 upfront.

For performance enthusiasts, the i4 M50, boasting 536 horsepower, is available at $659 per month, with $6,369 due at signing. All leases include 30,000 miles and are valid through June 2, 2025.

BMW’s strategy aims to expand EV adoption while maintaining its reputation for premium driving experiences.

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Local Business Types for Broadcasters to Consider Contacting

  1. Luxury Auto Detailers – These businesses can leverage broadcast promotions to highlight premium services tailored for EV owners.
  2. EV Charging Station Providers – Companies installing home and commercial charging solutions can benefit from radio and TV storytelling to showcase convenience and sustainability.
  3. Financial Institutions Offering EV Loans – Banks and credit unions specializing in EV financing can use broadcast partnerships to target consumers considering BMW’s lease offers.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Drive Electric, Drive Luxury” – A TV feature series showcasing the benefits of BMW’s i4 lease deals and local EV infrastructure.
  2. “EV Ownership Made Easy” Giveaway – A radio-driven contest where listeners share their EV experiences, with winners receiving free charging station installations or auto detailing services.
  3. “Future of Driving Spotlight” – A documentary-style TV campaign profiling businesses adapting to the growing EV market, reinforcing their relevance in the automotive landscape.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Autoblog.