Every sales pro and manager must be equipped to speak with clients about local events and know why advertisers like events in the first place. Is your station known in your market as THE media outlet for local events? Every station in every market is capable of owning that corner of their world, but many either just dont know how or believe that it is too difficult to monetize it. Come and learn why sponsorship and ticket revenue is only limited by your own innovation, discover new upselling opportunities, see our event checklist for success in your market, and get the latest on audience engagement strategies. In addition, you will hear how 1st party data capture is critical to your advertisers.