Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 10 Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• The top independent dealer in my market sells more used cars than the top franchise dealer. Is that normal and can I use that information to make the franchised dealer spend more on my station?
• Is the Cost Per Vehicle Retail amount just advertising expense alone or does it include other expenses like overhead costs? What exactly goes into this number?