Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 14 Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• We are a local talk station competing with larger groups. Dealers in our market already advertise with our competitors, how can we convince them to use us also?
• Everything you are sharing makes total sense. Unfortunately, some owners and managers pride themselves on behaving like jerks. How do we react after an irrational outburst?