Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 18 Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• Are there any rules that prohibit dealers from advertising outside their own marketing area?
• Does average retail spend account for co-op reimbursement? My dealer clients are getting 50-100 percent of compliant advertising back. What’s your experience in utilizing co-op for local marketing?