LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
- How has fewer new vehicles impacted co-op?
- I understand the math on the CPRV but need more explanation on how it ties to advertising.
- Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?