Can you help me come up with a fun, summertime ad for a jewelry store?

The jewelry store could be promoted in the summertime through hosting an ice cream and/or lemonade stand. Here is how that might work:

The local station’s talent could host an ice cream and/or lemonade stand on a weekend. This provides the opportunity for the stations audience to meet the local talent. The talent would be in the stand giving away free ice cream cones, homemade lemonade, cupcakes…etc. to everyone who comes. The audience could register to win a prize from the Jewelry store, ( make sure the prize has a good value). There should be a second way to register online to win the prize as well.

Have the drawing about a week after the event and announce the winner on air. Make sure you clearly delineate who is paying for/organizing the following up front (even if it is the station because this has value):

talent
ice cream and/or lemonade
set up of stand
airtime/web site cost

Another idea would be to have a black-and-white party on a Friday evening.

Start with having local bands send in their YouTube videos
Put them up on your station’s website and encourage people to vote for their favorite local band
While they vote, your audience would have the option to register to win a chance to go to the jewelry store’s Friday night party
The winning band would perform at the party.

Have a special name like “Black-and-white Party” where the dress code is to wear either all black or all white. To make it a special promo event, models could mingle at the party while wearing the jewelry. Food and drinks would be served.

You could add a charitable event to the party as well.

Ask a local celebrity to come, along with some of the business community movers and shakers. Hold a silent auction during the party to raise money for a local charity with the local celebrity as the auctioneer.

Make sure you clearly delineate who is paying for/organizing the following up front (even if it is the station because this has value):