LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• How can I say “I have a great idea for you” when I don’t know what they’ve been doing with advertising, or details about their goals and company?
• As a seller, were you on straight commission or a different compensation plan?
• I am in sales AND I am one of our on-air announcers. Any advice on how to use that to grow my sales?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• Cold calls are tough for me. What was your approach for your typical cold call, did you always have a script and a spec ad? What else should I do on cold calls to get further results?
• I am new to selling broadcast. Do you have any advice on prospecting a potentially high-value vertical? How do you decide what type of businesses are worth your time and effort?
• We have no formal sales system in place at my station. What should I do to develop my own successful system to follow?