Chevy Blazer Gas Model Survives into 2026

Article Summary

Despite earlier reports of its discontinuation, Chevrolet has confirmed the gas-powered Blazer will remain in its lineup for the 2026 model year. The mid-size SUV, built at GM’s Ramos Arizpe facility in Mexico, was expected to be phased out as the plant transitions to electric vehicle production. However, GM reversed course, citing continued consumer demand and the Blazer’s strategic role between the Equinox and Traverse. This move signals a more gradual shift toward electrification, allowing Chevrolet to maintain a foothold in the internal combustion segment while expanding its EV offerings. The Blazer’s return also reflects GM’s broader strategy to balance innovation with market realities.

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Local Business Types for Broadcasters to Consider Contacting

Independent Auto Repair Shops Specializing in GM Models – These businesses can capitalize on renewed interest in the Blazer by promoting maintenance packages and aftermarket upgrades tailored to Chevy owners.
Local Car Dealerships with Blazer Inventory – Dealerships offering both gas and EV Blazers can use broadcast media to highlight choice, availability, and financing options, especially as consumers weigh their next purchase.
Automotive Accessory Retailers – With the Blazer’s sporty appeal, retailers selling roof racks, tech upgrades, and interior enhancements can tap into lifestyle-driven campaigns that resonate with SUV buyers.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Blazer’s Back, Baby” – A high-energy spot celebrating the return of the gas-powered Blazer, featuring testimonials from local drivers and service pros who love the model’s versatility.
TV Station Commercial Idea: “Built for the Middle Ground” – A visual narrative showing how the Blazer bridges the gap between tradition and innovation, spotlighting local dealerships and real-world driving scenarios.
Digital Advertising Campaign Idea: “Blazer Reboot Challenge” – A social media contest inviting users to share their favorite Blazer memories or customizations, with prizes from local auto retailers and service centers.