Article Summary

While chicken wraps are surging in popularity this summer—with major launches from McDonald’s, Taco Bell, Popeyes, and others—chicken sandwiches remain the undisputed leader in both limited-service and full-service restaurant menus. Yelp searches for “chicken sandwich” have jumped 125% since 2019, and Technomic reports that the category continues to evolve with new ingredients like blue cheese, housemade pickles, and sesame potato buns.

Buffalo chicken sandwiches are among the fastest-growing items in full-service dining, and top-reviewed chains include Chick-fil-A, Dave’s Hot Chicken, Raising Cane’s, Shake Shack, and Popeyes. The enduring appeal lies in simplicity, customization, and consistent quality—traits that keep customers coming back even as wraps gain momentum.

Full article from Nation’s Restaurant News

Local Business Types for Broadcasters to Consider Contacting

  • Independent Chicken Restaurants – These businesses can capitalize on the sandwich craze by promoting signature recipes and customer favorites through broadcast media.
  • Food Trucks Specializing in Chicken – Mobile vendors offering wraps and sandwiches can use radio and digital campaigns to spotlight seasonal specials and location updates.
  • Local Bakeries Supplying Buns or Wraps – These suppliers play a key role in sandwich quality and can benefit from broadcast exposure tied to trending menu items.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Battle of the Buns” – Feature a local chicken spot inviting listeners to vote on their favorite sandwich or wrap, with winners receiving free meals and shout-outs.
  • TV Station Commercial Idea: “Wrap It or Stack It” – Showcase a food truck offering both wraps and sandwiches, with visuals of sizzling chicken, fresh toppings, and customer reactions.
  • Digital Advertising Campaign Idea: “Summer of Chicken” – Launch a social media contest where users share photos of their favorite chicken meals, paired with exclusive offers and spotlight features on participating vendors.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Nation’s Restaurant News.