Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions! In this session:
- What percentage of your campaigns have you recommended all possible tactics? How did those perform over select tactics?
- Can OTT target something extremely specific like “Homes older than 10 years old”?
- As a digital manager, it is difficult to get salespeople to offer digital along with their radio packages. Any suggestions how I can win them over to these kinds of solutions?
