One of human history’s oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods. Sales of dates in the U.S. were up 33% in 2025, a founding member of organic California-grown date company Joolies California Superfruit told Food52.com. Those numbers are expected to grow significantly, Fortune Business Insights reported.
Date sales in US are up 33% as the ancient fruit becomes a health trend | Fox News
