Jeff Knauss answers LIVE broadcaster questions! In this segment:
- What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
- What is the best method to use to measure cross-platform campaign effectiveness?
- What is an average management fee or commission on digital solutions in a competitive digital market?
- Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?
