LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:
- You mentioned some dealer brands that are not doing well right now. It sounded like you were saying not to call on them, but maybe I have that wrong. Doesn’t it make sense to really focus on them because they need the help?
- I got our only local franchise dealer into an affordable monthly package of a 10 second ad every hour. Now I can’t get them back to :30’s which would be more revenue for the radio station. Any suggestions to get them back to :30’s? I can’t use the argument of frequency.
- Do you have any books or other written materials on this? How do I get more of this info?
- How do I respond if I go to my local dealer with this information and he says that this might be national averages but our numbers are different?
