LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • I had a dealership group tell me they have only spent ad dollars in digital for the past 10 years and they sell cars to residents in 37 other states. They claim they can’t justify the ROI on local marketing. What are some good follow up questions and points of emphasis in response?
  • I have a used car dealer that has decided to invest only on social media ads as they can measure the leads they get. How would you talk about that with him?
  • How do you get this info to a dealer if you have to go through an ad agency?