Article Summary
Crescent Garden has launched the InOu modular outdoor furniture line, designed with sustainability in mind. The collection features UBQ, an upcycled bioplastic made from household waste that would otherwise end up in landfills. The furniture is built for durability, with polyethylene reinforcement ensuring long-term usability. The modular design allows for flexible configurations, from loveseats to sectionals, catering to various outdoor spaces. Additionally, water-resistant cushions and removable covers extend the product’s lifespan. Crescent Garden emphasizes the full lifecycle of its products, ensuring materials can be separated and recycled at the end of use.
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Local Business Types for Broadcasters to Consider Contacting
• Eco-Friendly Home Improvement Stores – Businesses specializing in sustainable home solutions can promote the furniture line as part of their green offerings.
• Outdoor Living & Landscaping Companies – These businesses can showcase the modular furniture as a stylish and sustainable addition to outdoor spaces.
• Recycling & Waste Management Services – Companies focused on sustainability can highlight the innovative use of upcycled materials in furniture design.
Three Creative Campaign Ideas for Broadcasters to Consider
• Radio Station Commercial Idea – A storytelling campaign featuring homeowners who transformed their outdoor spaces with sustainable furniture, emphasizing environmental impact.
• TV Station Commercial Idea – A visually engaging ad showcasing the modular flexibility of the furniture, demonstrating how different configurations suit various lifestyles.
• Digital Advertising Campaign Idea – A social media challenge encouraging users to share their eco-friendly outdoor setups, incorporating user-generated content and sustainability tips.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Furniture Today.
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