Article Summary

According to Edmunds’ Q3 2025 Used Car Report, the average price for 3-year-old vehicles rose to $31,067, a 5% increase year-over-year. However, these vehicles took an average of 41 days to sell—marking the slowest third-quarter pace since 2017. In contrast, used electric vehicles (EVs) sold in just 34 days, outperforming all other powertrains. Despite limited availability, eight of the 20 fastest-selling 3-year-old models were EVs, signaling strong consumer demand. For broadcasters, this shift highlights a strategic moment to support EV dealers and educate audiences on evolving buyer preferences.

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Local Business Types for Broadcasters to Consider Contacting

  • Independent EV Dealerships – With electric vehicles moving faster than traditional models, local EV dealers can benefit from broadcast campaigns that spotlight inventory, incentives, and education.
  • Auto Detailers Specializing in EVs – As EVs gain popularity, detailers offering battery-safe cleaning and maintenance can differentiate themselves. Broadcasters can help build awareness and trust.
  • Used Car Financing Specialists – Rising prices and longer lot times create urgency for financing solutions. Broadcast media can position these firms as essential partners in the buying process.

 

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Charge Ahead Deals” – A countdown-style segment featuring weekly EV specials from local dealers, paired with listener call-ins and testimonials.
  • TV Station Commercial Idea: “Drive the Future Today” – A family’s journey to purchase their first EV, showcasing local dealerships and the emotional payoff of going electric.
  • Digital Advertising Campaign Idea: “EV Matchmaker Quiz” – An interactive online tool promoted via social media and digital ads, helping users find their ideal EV model and linking them to local inventory.

Source Acknowledgment
This LBS Ad Intel summary is based on information from Edmunds.