LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- I have a client that is a marijuana dispensary and they want to end their annual contract. They are concerned about their renewal costs and taxes. They started this contract 3 months ago and while their ads are running they are seeing a huge increase in business. How do I convince them to stay with the contract while they are concerned about their daily costs of running their business?
- Do you have any suggestions for talking to a local movie theater? It’s part of a chain, but they aren’t advertising their dinner and a movie deal except in their infrequent national spots.
- I’m noticing a lot of media companies focusing on “digital” at the expense of radio. It seems like some companies are ‘giving up’ on radio and putting digital first. Radio (as we all know) has great potential and a HUGE audience compared to digital. It seems like some broadcast companies are forgetting the value they hold in their hands. What are your thoughts on this?
