LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

  • Can oil change places be a good target for having 32 active accounts? I know a guy who owns a franchise of several in our market.
  • I have been coming across the issue of prospects telling me they are only doing or switching to digital advertising instead of broadcast. How do you go about signing them on, or keeping them at that point?
  • Would you pursue a local windows and doors replacement company? This seems like a business that is full of sharks looking for the cheapest advertising option and that’s not us.