LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- We have just purchased a new station (Classic Hits) in a small market (approx ranked #220). I’m open to any ideas regarding the approach to prospects in our infancy.
- Do you have any advice for small town radio stations? I see a lot of smaller owned mom and pop businesses who just never have the budget or won’t give me the time of day to sit down and do a customer needs analysis.
- I work as an on-air talent, and sell sports on the side, mostly on the phone, but want to start selling more local advertising in person. What are the most important things I need to focus on learning?
