Article Summary
Ford has filed a trademark for the name “Ranchero,” signaling a potential comeback of the iconic car-based pickup—this time as a fully electric midsize truck. The filing covers a wide range of vehicle types, including electric cars, and aligns with Ford’s upcoming August 11 announcement detailing a new cost-cutting EV platform. Rather than electrifying the existing Ranger, Ford is developing a dedicated architecture aimed at affordability and efficiency, with the Ranchero EV expected to be the first model off this platform. The truck will be designed and engineered in the U.S., with creative development led by a “skunkworks” team in Long Beach, California, featuring talent from Tesla, Rivian, and Apple. Targeted for release in 2027, the Ranchero EV would complement the F-150 Lightning, offering a smaller, more accessible option for midsize buyers. Ford’s recent sales surge and strategic timing suggest the brand is positioning this vehicle to broaden its EV appeal and capitalize on growing consumer demand.
Local Business Types for Broadcasters to Consider Contacting
- Local Ford Dealerships and Independent Auto Retailers
These businesses will be eager to promote the Ranchero EV’s arrival. TV and radio campaigns can build anticipation and drive early interest among midsize truck buyers. - EV Conversion and Customization Shops
As the Ranchero taps into heritage and innovation, local shops offering EV upgrades or retrofits can use broadcast media to showcase their relevance and attract enthusiasts. - Outdoor Lifestyle Retailers
Businesses selling gear for camping, biking, and weekend adventures can align with the Ranchero’s utility and appeal to active consumers through broadcast partnerships.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “Return of the Ranchero” – A nostalgic yet forward-looking campaign featuring local voices reminiscing about the original Ranchero, paired with teasers for its electric comeback.
- TV Station Commercial Idea: “Built for the New Frontier” – A visually rich spot showing the Ranchero EV navigating Indiana backroads, highlighting its American engineering and versatility for modern lifestyles.
- Digital Advertising Campaign Idea: “Name That Truck” – Launch a social media challenge inviting users to vote on whether Ford should officially revive the Ranchero name. Include dealership incentives and interactive polls to boost engagement.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Autoblog.
