Article Summary
The May 2025 Furniture Insights Report from Smith Leonard reveals mixed performance across the furniture industry, with new orders up 1% in March 2025 compared to March 2024 but down 2% year-to-date. Shipments increased 6% from February 2025, likely due to the shorter prior month, but remained flat compared to 2024 overall.
Backlogs declined 6% year-over-year, reflecting consistent order and shipment levels. Receivables dropped 3% from February 2025, while inventories rose 1% month-over-month and 3% year-over-year, aligning with operational expectations.
Consumer confidence rebounded in May, with the Conference Board Consumer Confidence Index rising 12.3 points to 98.0, following five months of decline. Purchasing plans for homes, cars, and big-ticket items saw notable increases, signaling potential demand growth for furniture retailers.
Local Business Types for Broadcasters to Consider Contacting
- Furniture Showrooms – Retailers can use broadcast advertising to highlight inventory trends and consumer confidence shifts.
- Home Staging Services – Businesses specializing in home presentation can leverage broadcast media to promote furniture solutions for sellers and real estate agents.
- Interior Design Studios – Design firms can collaborate with broadcasters to showcase furniture trends and consumer purchasing behaviors.
Three Creative Campaign Ideas for Broadcasters to Consider
Radio Station Commercial Idea: “Furniture Market Trends” – A compelling ad featuring insights on consumer confidence and how it impacts furniture purchases.
TV Station Commercial Idea: “Smart Buying Decisions” – A visually engaging segment explaining how inventory trends affect pricing and availability for furniture shoppers.
Digital Advertising Campaign Idea: “Upgrade Your Space” – An interactive campaign featuring expert tips, retailer promotions, and user-generated content showcasing furniture transformations.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Furniture World.
