Gen Z Embraces ChatGPT as a Trusted Workplace Ally

Article Summary:

A recent Resume.org survey reveals that over half of Gen Z workers view ChatGPT as a co-worker or even a friend, signaling a major shift in how younger professionals engage with AI in the workplace. Among 8,600+ full-time U.S. employees surveyed, 21% of Gen Z respondents use ChatGPT regularly—more than any other generation. Nearly half prefer asking ChatGPT questions over consulting their manager, citing faster, judgment-free responses. Beyond productivity, Gen Z users also turn to the tool for brainstorming, emotional support, and even entertainment, with 1 in 5 spending at least an hour daily chatting or playing games with it. This evolving relationship reflects Gen Z’s comfort with digital tools and their desire for instant, reliable feedback—especially in remote or high-pressure environments.

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Local Business Types for Broadcasters to Consider Contacting:

Tech-Focused Coworking Hubs – These spaces can attract Gen Z freelancers and remote workers by promoting AI-integrated work environments and productivity tools.
Local Mental Health Clinics – With Gen Z using AI for emotional support, clinics can position themselves as real-life resources for stress management and workplace wellness.
Independent Office Supply Retailers – These businesses can tap into the AI-powered productivity trend by promoting ergonomic tools, digital planners, and hybrid work essentials.

Three Creative Campaign Ideas for Broadcasters to Consider:

Radio Station Commercial Idea: “Your AI Work Buddy” – A lighthearted series featuring Gen Z professionals sharing how they use AI tools like ChatGPT to navigate work challenges, paired with local business tie-ins.
TV Station Commercial Idea: “The New Office Dynamic” – A campaign showcasing how AI is reshaping the modern workplace, spotlighting local businesses that support tech-savvy, flexible work cultures.
Digital Advertising Campaign Idea: “Co-Worker or Code?” – An interactive campaign inviting users to share how they use AI at work, with polls, testimonials, and giveaways from local businesses that embrace digital innovation.