Article Summary
A June 2025 survey from UKG reveals that 49% of Gen Z employees believe their managers don’t understand the benefits of artificial intelligence in the workplace. Despite this disconnect, Gen Z is leading AI adoption: 70% have taught themselves the AI tools they use at work, and 90% say AI saves them time. Across all generations, 84% of workers want AI to handle repetitive tasks, and 79% believe it frees them to focus on more meaningful work.
The survey highlights a generational divide in AI fluency and enthusiasm. While Gen Z embraces AI for tasks like calendar management, data analysis, and content creation, many executives remain skeptical or slow to adapt. Only 10% of companies are considered “future-ready” with AI capabilities, often due to workforce skill gaps and change management challenges.
Employees overwhelmingly view AI as a tool—not a co-worker—with 89% preferring it for automating routine, error-prone, or data-heavy tasks. The report suggests that Gen Z’s energy and self-sufficiency could be harnessed to accelerate AI adoption across organizations, especially through reverse mentoring and inclusive training strategies.
Local Business Types for Broadcasters to Consider Contacting
• Coworking Spaces with Tech Amenities – These venues attract Gen Z professionals and side hustlers who value flexibility and digital tools. Broadcast campaigns can highlight AI-friendly environments and networking opportunities.
• Local Training Centers Offering AI Workshops – Businesses that provide hands-on learning in AI tools and digital productivity can position themselves as essential partners for upskilling the workforce.
• Mobile Device Retailers Promoting AI-Ready Tools – Stores selling smartphones, tablets, and accessories that support AI-powered apps can benefit from campaigns focused on productivity and tech empowerment.
Three Creative Campaign Ideas for Broadcasters to Consider
• Radio Station Commercial Idea: “AI at Work, Powered by You” – A series featuring Gen Z professionals sharing how they use AI to boost productivity, paired with local businesses offering tools and training.
• TV Station Commercial Idea: “The New Workplace Revolution” – A campaign spotlighting the generational shift in tech adoption, featuring local companies embracing AI and empowering younger employees.
• Digital Advertising Campaign Idea: “Teach Your Boss AI” – Launch a reverse mentoring challenge where Gen Z workers submit tips or tutorials for their managers. Include polls, video submissions, and local business spotlights.
Source Acknowledgment
This LBS Ad Intel summary is based on information from HR Dive.
