Grow your sales by using proven strategies that help you close more long term local direct business, regardless of market size, format, or ratings. Gain practical tools you can apply immediately to deliver presentations that outshine competitors and position you as the trusted expert in your market. Learn how to sell value over low rates, craft creative that drives ROI, and impress both new prospects and upsell existing accounts. And in true Paul Weyland fashion, you’ll be energized, entertained, and equipped to make this your best year yet!