Grubhub Introduces Multi-Store Ordering for Added Convenience

Article Summary

Grubhub has launched a new multi-store ordering feature, allowing customers to combine items from two eligible merchants into a single order. This update eliminates the need for separate delivery fees and streamlines checkout, making it easier for users to order food alongside other essentials.

The service is available nationwide and on Seamless in New York City. As part of the rollout, Grubhub is expanding its non-restaurant offerings, including alcohol delivery from 7-Eleven and local liquor stores and flower delivery through FTD. The company aims to compete with similar services from DoorDash and Uber Eats, which have offered multi-merchant ordering since 2021 and 2023, respectively.

Grubhub has also implemented safeguards for alcohol delivery, including in-app ID verification to ensure compliance with local laws. The company reports that alcohol orders on its platform have increased by more than 20 percent year over year, reflecting growing demand for expanded delivery options.

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Local Business Types for Broadcasters to Consider Contacting

Independent Restaurants – With multi-store ordering gaining traction, local eateries can highlight their participation and delivery options through broadcast advertising.
Liquor Stores – As alcohol delivery expands, local liquor retailers can promote their selection and convenience through targeted media campaigns.
Florists – With Grubhub partnering with FTD, independent florists can emphasize their handcrafted arrangements and delivery services.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “One Order, Twice the Convenience” – A campaign showcasing how customers can bundle food, drinks, and flowers in a single delivery.
TV Station Commercial Idea: “Dinner and Drinks, Delivered” – A visually engaging ad demonstrating how multi-store ordering simplifies meal and beverage delivery.
Digital Advertising Campaign Idea: “The Ultimate Convenience” – A social media-driven campaign highlighting the ease of ordering from multiple stores, featuring customer testimonials.