At this year’s Lodging Conference, hospitality leaders spotlighted four key trends reshaping the hotel industry: economic headwinds, strategic building opportunities, lifestyle brand expansion, and AI-driven personalization. Despite tariff pressures and rising costs, developers see downturns as prime moments to build or reposition properties. Lifestyle brands—especially those offering bespoke, immersive experiences—continue to dominate guest preferences. Meanwhile, artificial intelligence is emerging as a transformative force, enabling real-time personalization and operational efficiency. These shifts offer broadcasters fresh angles for storytelling, partnership, and campaign innovation.

Full article here

Local Business Types for Broadcasters to Consider Contacting

  • Hotel Renovation and Design Firms
    With conversions and repositioning on the rise, these firms can benefit from broadcast campaigns showcasing their work and connecting them with hotel owners seeking upgrades.
  • AI Tech Startups Serving Hospitality
    As hotels race to adopt AI, local tech providers can use broadcast platforms to demonstrate solutions and attract strategic partnerships.
  • Lifestyle Experience Curators
    Businesses offering immersive local experiences—culinary tours, adventure packages, wellness services—align perfectly with hotels’ lifestyle branding goals and can amplify reach through broadcast collaboration.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Build the Future of Hospitality” – A spotlight series on local firms helping hotels renovate, reposition, or launch new properties, featuring interviews and behind-the-scenes insights.
  • TV Station Commercial Idea: “Stay Inspired” – A visual campaign showcasing how hotels and local partners create unforgettable guest experiences, blending luxury, personalization, and local flair.
  • Digital Advertising Campaign Idea: “AI Meets Hospitality” – A multi-platform series featuring interactive demos, expert Q&As, and user-generated content exploring how AI is transforming hotel stays. Includes polls on dream hotel features and limited-time offers from participating tech firms.

This LBS Ad Intel summary is based on information from Hotel Dive.