Article Summary
According to Realtor.com’s June Housing Trends report, active housing inventory surged 28.1% year-over-year to over 1 million listings—a post-pandemic high. However, delistings are rising even faster, up 47% in May and trending 35% higher year-to-date. This duality reflects a market in flux: while buyers enjoy more options, many sellers are pulling homes off the market due to unmet price expectations.
Discounting is on the rise, with 20.7% of listings seeing price cuts—the highest June share since 2016. The national median list price held steady at $440,950, up just 0.1% from last year. Sellers anchored to peak pricing and strong equity positions are stepping back if they don’t get their number. This dynamic could tip the market toward buyers, depending on how long seller patience holds.
Local Business Types for Broadcasters to Consider Contacting
- Real Estate Brokerages Specializing in Price Strategy – These firms can use broadcast media to educate sellers on market shifts and promote realistic pricing strategies that drive results.
- Home Staging Companies – As sellers compete for attention, staging professionals can highlight their value in helping homes stand out and sell faster—especially in a crowded inventory environment.
- Mortgage Brokers Offering Rate Lock Guidance – With pricing uncertainty and buyer hesitation, these professionals can advertise solutions that help buyers act confidently and sellers understand financing dynamics.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “List Smart, Sell Fast” – Feature a real estate firm helping sellers navigate pricing trends, using expert tips and success stories to build trust and urgency.
- TV Station Commercial Idea: “Stage to Stand Out” – Showcase a home staging company transforming listings into must-see properties, with visuals of before-and-after scenes and buyer reactions.
- Digital Advertising Campaign Idea: “Unlock the Market” – Launch an interactive campaign with mortgage experts offering rate lock advice, paired with user polls on pricing expectations and spotlight features on homes priced to move.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Weekly Real Estate News