Article Summary
Subaru of Niagara implemented an AI-powered appraisal tool called Drive AI, developed by Unleash Technologies, and saw immediate results—adding 20 to 30 extra retail units per month. Over 70% of these sales were tied to trade-ins initiated by automated customer outreach. The system effectively runs a private sale each month without manual effort, accelerating the buying cycle and engaging customers earlier than expected. For broadcasters, this case study underscores the power of automation in dealership operations and presents a compelling angle for promoting tech-enabled retail strategies.
Local Business Types for Broadcasters to Consider Contacting
- Automotive Software Providers – Companies offering AI appraisal or CRM tools can benefit from broadcast campaigns that educate dealers and highlight success stories like Subaru of Niagara.
- Trade-In Focused Dealerships – Dealers emphasizing trade-in promotions can use broadcast media to amplify outreach and accelerate customer engagement, mirroring the AI-driven success model.
- Vehicle Reconditioning Services – With increased trade-in volume, reconditioning shops are essential. Broadcasters can help position these businesses as trusted partners in the resale pipeline.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “Trade Smarter, Drive Faster” – A dynamic segment featuring local dealers using AI tools to offer instant trade-in values and exclusive upgrade deals.
- TV Station Commercial Idea: “The Invisible Salesperson” – A narrative spotlighting how automation quietly powers dealership growth, with real customer stories showing how early outreach led to unexpected purchases.
- Digital Advertising Campaign Idea: “Appraise & Win” – An interactive campaign where users submit vehicle info for instant appraisal and enter to win service discounts or upgrade credits, driving lead generation and engagement.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Dealership Guy News.
