Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW!”? Well now I know something that YOU don’t know… but that if you’re in media sales or production, you really, really SHOULD know. It’s about how to come up with ideas your clients never would have DREAMED of, concerning things they know that your audience should know about them, but that you and the advertiser are keeping secret from the very consumers your client needs the most. What I know that you don’t know is that there is a hole the size of an aircraft carrier in your potential client’s marketing and advertising strategy and YOU need to know what that is so that you can tell your clients and start creating awesome commercials for them immediately.
Presented by: Paul Weyland, LBS Broadcast Expert