IIHS Reveals Safest Cars for Teen Drivers

Article Summary

The Insurance Institute for Highway Safety (IIHS), in collaboration with Consumer Reports, has released a list of the safest cars for teenage drivers, focusing on affordability and crash protection. The recommendations prioritize vehicles that weigh at least 2,750 pounds, have electronic stability control, and perform well in braking and emergency handling tests.

Compact cars are among the best choices for first-time drivers, with the 2017-2019 Toyota Corolla sedan being the most affordable option at an estimated $9,500. Other recommended models include the 2019-2022 Honda Insight and 2019-present Mazda 3 hatchback, which offer strong safety ratings and fuel efficiency.

For families needing more space, midsize sedans like the 2018-present Toyota Camry provide a balance of safety and practicality. The IIHS excludes large SUVs, pickup trucks, and high-performance models from its recommendations due to handling concerns and crash risks.

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Local Business Types for Broadcasters to Consider Contacting

Driving Schools – These businesses can promote safe driving habits alongside IIHS-recommended vehicles, reinforcing responsible teen driving.
Auto Insurance Agencies – Companies offering teen driver policies can highlight how safer vehicles impact insurance rates and coverage options.
Used Car Dealerships – Dealerships specializing in affordable, reliable vehicles can leverage IIHS recommendations to attract parents shopping for teen drivers.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea – A segment featuring a driving instructor discussing the importance of vehicle safety for new drivers, tying into IIHS recommendations.
TV Station Commercial Idea – A visually engaging ad showcasing a teen’s first car purchase, emphasizing safety features and parental peace of mind.
Digital Advertising Campaign Idea – A social media challenge where parents and teens share their first car experiences, reinforcing the importance of choosing a safe vehicle.