LBS Creative Expert Tim Burt answers LIVE broadcaster questions!  In this session:

  • My manager encourages us to use AI to write emails and letters to advertisers and prospects. What are the benefits of this and pitfalls I should watch out for?
  • Can we inform/educate/update AI with specific information about our station if/when an advertiser asks about local media in our market?
  • Is it still better to work with a regular jingle company?